Description
A 24H WATCH?
Today, we live in a frenzy of constant movement. We run, we trot in all directions in legitimate stress, since our watches offer us too short twelve-hour days... It was time that, at the dawn of the third millennium, GUSTAVE et cie reinvented the watch, overturning the codes and revisiting the 24-hour dial used by the military and astronauts.
Freed from a narrow format, the GUSTAVE et cie watch lengthens the day and allows its lucky owner to evolve in a new, uncluttered space. Farewell to feverishness and anxiety, and long live the lightness and efficiency generated by serenity!
A NEW READING OF TIME...
The emphasis is on simplicity: the minute and second hands disappear, and the daily time can be viewed at a glance. Each line on the dial is worth 10 minutes. This concept is a remedy for the anguish of time running out, and a wonderful way to retain it and change your philosophy of life...
ANDRÉ COLLECTION
Each GUSTAVE et cie collection pays tribute to an illustrious Frenchman. Our André watch is a dedication to the creator of the Citroën brand.
On the eve of the 1925 International Decorative Arts Exhibition, André Citroën was the first to display his name in thirty-meter-high letters of fire on the Eiffel Tower.
What better way to export France's image around the world?
So we chose to depict the Iron Lady in relief on the dial of the André watch, in the art deco style of the period.
