Description
A 24H WATCH?
Today, we live in a frenzy of constant movement. We run, we trot in all directions in legitimate stress, since our watches offer us too short twelve-hour days... It was time that, at the dawn of the third millennium, GUSTAVE et cie reinvented the watch, overturning the codes and revisiting the 24-hour dial used by the military and astronauts.
Freed from a narrow format, the GUSTAVE et cie watch lengthens the day and allows its lucky owner to evolve in a new, uncluttered space. Farewell to feverishness and anxiety, and long live the lightness and efficiency generated by serenity!
A NEW READING OF TIME...
The emphasis is on simplicity: the minute and second hands disappear, and the daily time can be viewed at a glance. Each line on the dial is worth 10 minutes. This concept is a remedy for the anguish of time running out, and a wonderful way to retain it and change your philosophy of life...